Apps and accessories are biggest barrier to VR/AR
A study of 3,000 consumers across the US, UK and Germany has revealed that the need for additional software, apps and hardware is currently the biggest barrier to consumer adoption of VR/AR.
The study, carried out by marketing agency Vibrant Media, asked people what they thought was preventing them from experiencing VR and AR ads.
The highest ranked barrier was the need to spend money on additional products and services.
“Content providers that require additional hardware to...