Now you can choose your Emirates seat with web-based VR

For most of us, the flowing champagne and extra legroom of first class is the stuff of economy-class dreams alone, but the top-tier tickets on the Emirates A380 push the definition of airborne luxury to a new league.

Now, Emirates is pushing boundaries in another regard, becoming the first airline to introduce web-based virtual reality (VR) to its digital platform, allowing potential passengers (or window-shoppers) free-reign to roam the airy cabins of the fleet’s A380 aircraft.

Navigating the...

By Mark Jones, 09 July 2018, 0 comments. Categories: Advertising, Brands.

Does full-time ‘extended reality’ suggest an architecture for confirmation bias?

Extended-reality (XR) technologies suggest a future of cinema-calibre, interactive content that enhances our physical environment in inspirational and useful ways. The positive potential of XR is vast, and many applications are clearly beneficial, especially in vertical markets.

The experience of using an augmented-reality (AR) headset on an assembly line, for example, so as to superimpose digital content over the physical environment in order to aid performance and safety, is a finite and circumscribed user...

By Jay Iorio, 29 May 2018, 0 comments. Categories: Advertising, Applications, AR.

Two new technologies, one new advertising model

Anyone involved in the world of digital advertising knows that one of the growing stories of 2017 is ad fraud.

Just last month, we saw Uber announce that they are taking legal proceedings against Fetch Media for allegedly squandering tens of millions of dollars on nonexistent, nonviewable or fraudulent ads. Uber will not be alone in believing that they have wasted money on advertising. A report on ad fraud from earlier this year estimated...

By Jonny Peters, 02 October 2017, 0 comments. Categories: Advertising.

The Walking Dead comes to AR

AR is coming to the world of advertising in a big way. As both Google and Apple release their development tool, it is likely that consumers will begin to see a lot more AR marketing campaigns in the near future.

Which doesn’t mean that there aren’t already awesome examples of the medium at work. As fans of AMC’s The Walking Dead get ready for the season eight premiere, they can satiate their hunger with a AR app created by Trigger.

The app, which includes on-pack and in-store branding from...

By Colm Hebblethwaite, 19 September 2017, 0 comments. Categories: Advertising, AR.

Advrty set to release ‘immersive advertising platform’

Ad tech company Advrty is set to release the beta version of its native advertising platform for VR at next week’s XR Connects event in Helsinki.

The platform integrates immersive ads into the 3D virtual worlds created by game and app developers. It looks to solve the problem of brands and advertisers being able to connect with consumers in new and innovative ways in VR experiences, without actually taking away from the user experience itself.

Advrty want digital advertsing in VR and AR to become...

By Colm Hebblethwaite, 15 September 2017, 0 comments. Categories: Advertising.

Immersv seals $10.5 million series A funding to accelerate VR advertising

Immersv, a provider of interactive advertising virtual reality (VR) platforms, has announced the completion of a $10.5 million series A round of financing.

The company says the funding builds on a year of ‘significant product and market momentum’, with Immersv recently signing programmatic deals with a variety of demand side platform (DSP) and supply side platform (SSP) providers. Immersv also lists Mountain Drew, Nissan, and the Hawaii Tourism Bureau as brands who have executed successful...

By James Bourne, 23 August 2017, 0 comments. Categories: Advertising, Brands.

VR as part of an omnichannel approach in the automobile industry

The car-buying public is increasingly using immersive technologies like VR and AR to facilitate their purchase decisions. Automotive retail, in particular, is seeing greater implementation of immersive technology as a customer engagement tool, delivering a multitude of benefits that are designed to both empower car buyers and drive efficiencies for the brand. 

Increasing numbers of successful implementations are coming to light at various stages of the customer journey, with Audi, Toyota, and Pagani...

By Joseph Artgole, 20 July 2017, 0 comments. Categories: Advertising, Enterprise.

Intel positions itself at the head of the Blockbuster VR tie-in trend

Intel has emerged as a key player in the growing market for creating VR experiences based around major motion pictures.

The company has teamed up with Warner Bros. for VR experience based on the upcoming Nolan epic, ‘Dunkirk’. The company also worked with Sony Pictures on a VR tie-in for the critically acclaimed ‘Spiderman: Homecoming’, which was released July 7.

 “We believe personal computing is radically evolving to become capable of experiences hardly believable today,...

By Colm Hebblethwaite, 12 July 2017, 0 comments. Categories: Advertising.

Apps and accessories are biggest barrier to VR/AR

A study of 3,000 consumers across the US, UK and Germany has revealed that the need for additional software, apps and hardware is currently the biggest barrier to consumer adoption of VR/AR.

The study, carried out by marketing agency Vibrant Media, asked people what they thought was preventing them from experiencing VR and AR ads.

The highest ranked barrier was the need to spend money on additional products and services.

“Content providers that require additional hardware to...

By Colm Hebblethwaite, 03 July 2017, 0 comments. Categories: Advertising.

Google experimenting with VR ads

Google has announced that its Area 120 internal experimental workshop is working on the possibility of showing online VR ads to consumers.

While the consumer adoption of VR has lagged behind some of the more grandiose forecasts made in previous years, Google still wants to be ahead of the curve with regards to the advertising potential of the medium.

In a blog post, the company stated:

“We heard from developers that they're looking at how to make money to fund their VR applications, so we started...

By Colm Hebblethwaite, 29 June 2017, 1 comment. Categories: Advertising.