Why VR providers are pinning their hopes on profiting from ‘Zoom fatigue’

What is the latest marketing strategy for virtual reality software providers? If the Covid-19 pandemic will cause the new normal to become the normal full stop, Zoom and their ilk are not going to cut it long-term.

Meet AfterNow. The California-based startup, which describes itself grandly as 'building the future of human computing with augmented reality and artificial intelligence', is looking to help users against 'Zoom fatigue.'

The company has launched its new...

29 July 2020 | Advertising

ASICS goes to VR for latest product launch

ASICS has launched three new innovative sports shoes: METARACER, METARISE, and METASPRINT, all launched in Sunrise Red colour scheme. The shoes, which were originally planned to reveal at ASICS Innovation Summit in Tokyo, have been previewed in VR, so that the media, athletes and shoppers can experience the range up close and personal – in the virtual innovation lab of the ASICS Institute of Sport Science.

The Kobe ASICS Institute of Sport Science comprises of scientists,...

1 April 2020 | Advertising

NexTech AR collaborates with Poplar over new brand advertising initiative

NexTech AR Solutions has joined hands with UK-based AR collaborative platform Poplar wherein the latter will utilise NexTech AR’s advanced WebAR technology, while NexTech AR would leverage Poplar’s brand new AR campaign creation platform.

David Ripert, CEO and co-founder of Poplar and ex-head of YouTube Spaces, EMEA, at Google, said: “We are thrilled to become partners with NexTech AR, whose web-based 3D visualisation tool will empower our global AR creator...

11 February 2020 | Advertising

Pinterest launches AR feature to allow users to virtually try on shades of lipstick

Pinterest has introduced a new AR feature that enables users to try and apply different shades of lipsticks virtually on their smartphone application.

Dubbed as Try On, the application is the first AR filter on the social networking site’s mobile application that will build on its other product discovery tools, such as visual search that can match items in a picture to product catalogues.

To allow its users to “try on” a variety of lipstick shades,...

30 January 2020 | Advertising

Mastercard reveals new augmented reality app to show card benefits to users

Mastercard has revealed its latest augmented reality (AR) app that aims to allow cardholders to see, explore and access the various benefits of their credit card.

The app, announced at CES last week, offers a photorealistic AR experience to its users taking them to a 360-degree virtual environment, where a series of interactive portals brings their card benefits to life. It was found in the ‘J.D. Power 2018 U.S. Credit Card Satisfaction Study’ that rewards continue to...

13 January 2020 | Advertising

Toyota allows customers to see inside C-HR model with AR Brandwidth initiative

London-based digital agency Brandwidth has created a new Toyota hybrid augmented reality (AR) application for Toyota GB, which will give Toyota customers an inside look of the car brand’s C-HR model.

The application uses AR and objective recognition software to overlap graphics of the inside of the Hybrid drivetrain onto physical vehicles, which will help customers understand the working of the system through an iPad app that will be used in Toyota showrooms, and also at...

5 March 2019 | Advertising

AT&T, Ericsson, Intel and Warner Bros team up for mixed reality Batman experience

MWC19 The upcoming MWC19 in Barcelona will evidently be a treat for DC Comics’ fans, as they will be able to witness Batman in action and fighting his nemesis The Scarecrow in mixed reality (MR).

The demonstration, which is a joint work between AT&T, Ericsson, Intel, Warner Bros., and DC, is a combination of VR and AR, coupled with 5G technology and edge computing. This show will run on a fully integrated 5G network, which is powered by Ericsson Radio Base Stations and...

22 February 2019 | Advertising

Now you can choose your Emirates seat with web-based VR

For most of us, the flowing champagne and extra legroom of first class is the stuff of economy-class dreams alone, but the top-tier tickets on the Emirates A380 push the definition of airborne luxury to a new league.

Now, Emirates is pushing boundaries in another regard, becoming the first airline to introduce web-based virtual reality (VR) to its digital platform, allowing potential passengers (or window-shoppers) free-reign to roam the airy cabins of the fleet’s A380...

9 July 2018 | Advertising

Does full-time ‘extended reality’ suggest an architecture for confirmation bias?

Extended-reality (XR) technologies suggest a future of cinema-calibre, interactive content that enhances our physical environment in inspirational and useful ways. The positive potential of XR is vast, and many applications are clearly beneficial, especially in vertical markets.

The experience of using an augmented-reality (AR) headset on an assembly line, for example, so as to superimpose digital content over the physical environment in order to aid performance and safety, is a...

29 May 2018 | Advertising

Two new technologies, one new advertising model

Anyone involved in the world of digital advertising knows that one of the growing stories of 2017 is ad fraud.

Just last month, we saw Uber announce that they are taking legal proceedings against Fetch Media for allegedly squandering tens of millions of dollars on nonexistent, nonviewable or fraudulent ads. Uber will not be alone in believing that they have wasted money on advertising. A report on ad fraud from earlier this year estimated that the cost of bot fraud could be as high as...

2 October 2017 | Advertising