A recent collaboration between Accenture, Qualcomm Technologies and Kellogg Company to develop and pilot a solution that is embedded with eye tracking technology in a mobile VR headset is set to reinvent performing market research and gathering of critical consumer data by brands and retailers.
National Geographic wants its audience to experience the beauty and wonder of nature in a different way – with the globally renowned TV channel joining hands with YouTube to offer its editorial content through VR.
Facebook has won a patent for a head-mounted display (HMD) device combining a small high-resolution display with a large lower-resolution screen.
The virtual reality (VR) and augmented reality (AR) markets are undergoing something of a tumultuous time – but while the near-term outlook sees a dip, long-term growth can be found.
