A new study conducted by Magid, a consumer-centred business strategy and research company, has revealed that both VR and AR can play a crucial role in enhancing brand perception.
Executives see bright future for VR, AR and XR particularly in gaming – but barriers to adoption remain
The vast majority of technology executives surveyed by global law firm Perkins Coie say they expect immersive technologies of virtual, augmented and mixed reality to become as ubiquitous as mobile devices within six years.
Jak Wilmot, co-founder of Atlanta-based VR agency Disrupt VR, spent an entire week locked into a VR headset – and while he missed the ‘energy’ of the natural world, his conclusion was that virtual reality was “whatever you want it to be.”
London-based digital agency Brandwidth has created a new Toyota hybrid augmented reality (AR) application for Toyota GB, which will give Toyota customers an inside look of the car brand’s C-HR model.