New study shows how VR and AR can enhance brand perception
A new study conducted by Magid, a consumer-centred business strategy and research company, has revealed that both VR and AR can play a crucial role in enhancing brand perception.
NHS looks to pilot virtual reality initiative to spot diabetes-related issues
Consumers less familiar and optimistic around VR today than in 2017, research claims
100 million consumers will shop with AR online and in-store by 2022, says Gartner
Oculus co-founder Palmer Luckey: Rift S is great – but 30% of users won’t be able to use it
HTC reveals pricing and availability details for VIVE Focus Plus headset
I’m Fine VR project aims to raise awareness and educate around suicide prevention
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NHS looks to pilot virtual reality initiative to spot diabetes-related issues
Consumers less familiar and optimistic around VR today than in 2017, research claims
100 million consumers will shop with AR online and in-store by 2022, says Gartner
Oculus co-founder Palmer Luckey: Rift S is great – but 30% of users won’t be able to use it
HTC reveals pricing and availability details for VIVE Focus Plus headset
I’m Fine VR project aims to raise awareness and educate around suicide prevention
Enterprise
New VR solution helps engineers detect early design risks in product and process lifecycles
Brands
Nissan and NTT DOCOMO test ‘invisible-to-visible’ technology in moving vehicle using 5G
Featured
Executives see bright future for VR, AR and XR particularly in gaming – but barriers to adoption remain
The vast majority of technology executives surveyed by global law firm Perkins Coie say they expect immersive technologies of virtual, augmented and mixed reality to become as ubiquitous as mobile devices within six years.
Featured
Man spends entire week in VR headset, notes strength of community despite missing nature
Jak Wilmot, co-founder of Atlanta-based VR agency Disrupt VR, spent an entire week locked into a VR headset – and while he missed the ‘energy’ of the natural world, his conclusion was that virtual reality was “whatever you want it to be.”
Developers
Nintendo to launch Labo kit for 'simple and shareable' VR experience
Gaming
Revenues from VR-specific games to reach $8.2 billion by 2023, says Juniper Research
Featured
Toyota allows customers to see inside C-HR model with AR Brandwidth initiative
London-based digital agency Brandwidth has created a new Toyota hybrid augmented reality (AR) application for Toyota GB, which will give Toyota customers an inside look of the car brand’s C-HR model.
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