The vast majority of technology executives surveyed by global law firm Perkins Coie say they expect immersive technologies of virtual, augmented and mixed reality to become as ubiquitous as mobile devices within six years.
A recent collaboration between Accenture, Qualcomm Technologies and Kellogg Company to develop and pilot a solution that is embedded with eye tracking technology in a mobile VR headset is set to reinvent performing market research and gathering of critical consumer data by brands and retailers.
Google is in the process of making its AR Visual Positioning System - which uses augmented reality to make directions easier in Maps - available to a small number of users.
The British Army is working with Bohemia Interactive Simulations, a US-based developer of advanced military simulation and training software, to demonstrate the potential of virtual reality (VR), machine learning and cloud computing for the Army’s Collective Training Transformation Programme (CTTP).
