Australian VR market gained momentum in 2016, research finds

A survey conducted by Australian technology analyst firm Telsyte, has showed a strong demand for virtual reality (VR) in the country. In its recently released report titled “Telsyte Australian VR & AR Market Study 2017”, the firm provides an in-depth analysis of the market.

According to the report, the VR market in Australia witnessed a strong growth in 2016, by selling 216,000 units in the calendar year. About 70% share among the sold units belonged to mobile VR. Nearly half of all device...

By VRTech News, 23 February 2017, 0 comments. Categories: Ecosystems, Hardware.

NHS offers ‘Blue Room’ VR treatment to help children with autism overcome fears

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The Blue Room, an immersive virtual reality service which helps children with autism overcome their fears, is being offered on the National Health Service (NHS) in the UK after research from Newcastle University.

In 2014, the university team reported that eight out of 10 children who received Blue Room treatment were able to tackle their fears and some had completely overcome their phobias, even after a year later. The immersive reality treatment is available at NHS, where there is...

By VRTech News, 16 February 2017, 0 comments. Categories: AR, Case Studies, Platforms.

SubVRsive gets $4 million funding for VR and AR production

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SubVRsive, a Texas-based media house specialising in virtual and augmented reality, has announced it has raised $4 million (£3.21m) in a series A investment round as well as appointing Johannes Larcher as its CEO.

The company, which was founded in 2015, aims to create ‘unforgettable virtual reality experiences’ and has been working on behalf of some of the world’s leading brands, including Lionsgate, MTV, and Downy Unstopables. The funding round’s only...

By VRTech News, 15 February 2017, 0 comments. Categories: AR, Brands.

First ever European VR landscape unveiled with more than 100 firms on board

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A first ever European virtual reality (VR) landscape, featuring companies that are developing infrastructure, tools/platforms and/or apps for the thriving ecosystem, has been released by Silicon Valley-based venture firm The Venture Reality Fund, with more than 100 companies making the cut.

The European VR landscape, which was created in partnership with LucidWeb, is based on extensive research and information gathered during meetings and calls with regional VR ambassadors across...

By VRTech News, 10 February 2017, 0 comments. Categories: Platforms, Research.

VCs and investors poured $2.3 billion into VR and AR startups in 2016

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According to technology advisor Digi-Capital, venture capital and corporate investors have invested $2.3 billion (£1.84bn) into virtual reality/augmented reality (VR/AR) startups in 2016, making it three times the USD $700 million investment of 2015.

AR hardware player Magic Leap raised $793.5 million at a $4.5 billion valuation at the start of 2016. Even when Magic Leap took the maximum money in the VR/AR industry in 2016, it accounted only for around $3 of every $10 invested...

By VRTech News, 07 February 2017, 0 comments. Categories: Developers, M&A, Platforms.

RBS 6 Nations fans to get machine learning and VR experience through Accenture

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The 2017 RBS Six Nations Championship will be accompanied by artificial intelligence in the form of the latest analytics, machine learning and virtual reality brought by Accenture, the company has announced. The firm has been the official technology partner of the annual international rugby union competition for six years in a row.

Accenture will provide its latest analytics dashboard to the tournament that will deliver improved player, match and Championship insight, which 20,000...

By VRTech News, 03 February 2017, 0 comments. Categories: Brands, Case Studies, Data & Analytics.

Manchester City unveils new video to bring ‘matchdays to virtual reality’

Picture credit: Manchester City FC

Manchester City has announced the release of a new 360-degree virtual reality video to provide an “authentic, behind the scenes view of the matchday atmosphere” of the Etihad Stadium, the football club has announced.

The video, produced in collaboration with VR technology provider Jaunt, will take the club’s supporters directly to the players’ changing room and give a first-hand look as the team arrive on the ‘blue carpet’. The video will...

By VRTech News, 26 January 2017, 0 comments. Categories: Brands, eSports.

myVR opens its social platform to brands and marketers

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myVR, a San Francisco-based virtual reality (VR) social platform which aims to help brands interact with their audiences via a realistic 3D environment, is now allowing brands and marketers to work with its designers to create ‘in-app’ experiences that will enable users to create brand engagement.

The users of the myVR platform can easily find, save, stream and share online content including news articles, music, and videos, through an interactive, customisable...

By VRTech News, 16 January 2017, 0 comments. Categories: Advertising, Brands.