Why VR is really only just starting out

(c)iStock/Popartic

Virtual reality is really just starting out in its journey, even for a technology that seems to have been around for a long period of time, it is already more than just a plaything for people to immerse themselves in.

The industry now is totally focused on the visual - everyone is trying to work out how to use the 360 field of view to effectively communicate stories, comedy, play games, experience music, in essence, how to best use it for its visual entertainment value.

The potential of VR goes far...

By Frank Radice, 09 December 2016, 0 comments. Categories: Case Studies.

VR in China: What's it like 'on the ground'?

The virtual reality market is taking off. According to the IDC, “worldwide revenues for the augmented reality and virtual reality (AR/VR) market is forecast to grow from $5.2bn in 2016 to more than $162bn in 2020”.

In China, it is expected to reach $860 million in 2016 and accelerate to $8.5bn by 2020, according to Bloomberg.

But what does that look like on the ground?

China Matters sent our team to find out more about this booming industry. All across China, signs...

By Miguel Roberg, 14 October 2016, 0 comments. Categories: AR, Brands, Case Studies.

Questions to ask before using virtual reality in your marketing

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Virtual reality is a topic that has been heavily discussed for a number of years now, but is now becoming a fixture in people’s lives, highlighted by the Oculus Rift being released in the UK this week.

There is no doubt that virtual reality is an impressive form of technology – but it’s primarily aimed at gamers as this is the easiest way to create an immersive experience. So, how can this experience be translated into a business context?

One example of a business...

By Marcus Lambert, 23 September 2016, 0 comments. Categories: Case Studies.

Oculus' Henry is first VR narrated film to win an Emmy

(c)Oculus 

In a first for the industry, a virtual reality film produced by Oculus Story Studios has won an Emmy.

Free film Henry, which features a hug-loving Hedgehog narrated by Elijah Wood, scooped the award recently and set the bar for future titles.

Oculus is already working on its next film, Dear Angelica, and said the win meant it is “an incredibly exciting time, not just for our team but for all storytellers paving the way”.

Henry is the first...

By Rachael Power, 09 September 2016, 0 comments. Categories: Case Studies.

FT and Google launch 360 'hidden' look into Rio ahead of Olympics

(c)Financial Times

The Rio Olympics seems like the ultimate test for VR and 360 video content around a major sporting event.

This week, we heard BBC Sport was launching its own dedicated app to stream live 360 content, and now major UK publication the Financial Times and Google have partnered up on a project of their own.

The FT's Hidden Cities project originally began last year, in partnership with Google. It's generally for...

By Rachael Power, 05 August 2016, 0 comments. Categories: Case Studies.

How marketing agency DigitasLBi created OnePlus' The Loop experience

By now, everyone interested in VR will have heard of the launch of OnePlus’ new smartphone within a VR experience, The Loop.

But just how did they create this, and why did they come up with the idea?

VRTech spoke to the marketing agency behind the experience, DigitasLBi, which has also created experiences for high end brands such as Dior, Volvo and Audi.

For those not in the know, The Loop can be accessed via VR headsets and is hailed by OnePlus as the “first global...

By Rachael Power, 16 June 2016, 0 comments. Categories: Brands, Case Studies.

VR tools: What this architecture firm uses to create 3D experience for clients

A little while ago, I wrote a piece for VR Tech about the multiple reasons our office had to go down the VR route, explaining what it could bring to our practice and my vision of its future in the architectural industry. 

This time, I will give more precisions on our working process, what we use and how we use it.

First of all, we use VR mainly with computer generated images (CGI) in...

By Brice Desportes, 14 June 2016, 3 comments. Categories: Case Studies.

Nexus produces VR music video using single 6k camera and custom rig

(c)Nexus 

Nexus, and the nexus vr studio, have produced a live action virtual reality (VR) music video for the track Chapita, by electro-pop artist Mind Enterprises.

The project is directed by Nexus director Eran Amir and is a 360 degree storytelling experience using cinemagraphs and clonemotion technology.

Rather than use a multi-camera approach to deliver live action...

By Rachael Power, 23 May 2016, 0 comments. Categories: Brands, Case Studies.