How virtual reality can make a big noise in the hospitality industry

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As CEO of VIP Worldwide, an international luxury hospitality film and marketing agency, I am consistently striving to discover new ways for our clients to reach and engage with their target demographic. The modern traveller is curious and savvy, which means they neither require or appreciate traditional sales techniques. Virtual reality (VR) is revolutionising the way hotels communicate with the world. Marketing with virtual reality is here and it’s here to stay.

Our...

By David Beasley, 13 January 2017, 0 comments. Categories: AR, Brands, Ecosystems.

A look to the future: Alternative worlds in 2017

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We have always loved escaping to alternative realities, through books, films, and popular culture. Escapism is not a new phenomenon and is born from our desires to be someone else, somewhere else. C.S Lewis wrote, “If I find myself a desire which no experience in this world can satisfy, the most probable explanation is that I wasn’t made for this world.” 

Technology and processing speeds mean we are able to access means of escapism in ever more ‘real’...

By Heather Dansie, 13 January 2017, 0 comments. Categories: AR, Brands.

Awareness of VR technologies high in US but uptake still low, report argues

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86% of US respondents in a study from digital and video advertising provider YuMe say they are aware of virtual reality technologies, yet less than one in five have taken the plunge – with cost the primary stumbling block.

The study, which polled more than 800 US respondents between the ages of 18 and 54, found only 16% own or use an ‘immersive technology device’ – in other words, either a mobile VR device, a 360 degree camera, or a desktop VR system.

This...

By James Bourne, 09 January 2017, 0 comments. Categories: AR, Brands, Ecosystems.

The White House now has its own AR experience

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2016 is certainly a year of firsts for the White House; but we're not writing about the topic that's been on everyone's news agenda for the last few months.

Just in case you were wondering what goes on behind closed doors at the iconic building, it now has its very own AR experience celebrating traditional events that unfold each year at the White House.

Award winning storytelling company Nexus Studios' Interactive Arts...

By Rachael Power, 01 December 2016, 0 comments. Categories: AR.

What Niantic's patents reveal about the future of augmented reality

The lifecycles of breakthrough technologies such as augmented reality (AR) are heavily reliant on mainstream take up.

Many believed AR would initially be used by architects to visualise buildings and design companies for 3D graphic imagery. Yet its first major adoption saw more than 100 million people take to the streets to hunt Pokémon.

Evolving from a simple, location-based AR game into a cultural phenomenon, Pokémon Go was the most successful app launch of 2016.  Approximately one in five 14-24 year...

By Pramitha K, 16 November 2016, 0 comments. Categories: AR.

Go Meta launches platform for anyone to create AR experiences

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Until now, building your own augmented reality experiences would be, to most people, a seemingly achievable task.

But along comes a company who wants to ‘democratise’ this sector: Go Meta. It’s just launched its Metaverse platform, which it says will allow anyone to create their own augmented reality experiences.

It’s currently available only for iPhone users, and launched after a $2m seed funding round, which got the backing of 23 angel...

By Rachael Power, 03 November 2016, 0 comments. Categories: AR.

You can now fly a drone in augmented reality

Virtual reality is clearly going to dominate Christmas lists this year, but augmented reality experiences are also clamouring to get a look in. 

While Pokémon Go is busy preparing and releasing updates to its fading-in-popularity app, others are taking the helm and launching new AR games to take a steer on the market. 

It pushes the boundaries of a remote control vehicle by combining it with one of the most talked about technologies today

In the States, children's entertainment company Spin...

By Rachael Power, 02 November 2016, 0 comments. Categories: AR.

VR in China: What's it like 'on the ground'?

The virtual reality market is taking off. According to the IDC, “worldwide revenues for the augmented reality and virtual reality (AR/VR) market is forecast to grow from $5.2bn in 2016 to more than $162bn in 2020”.

In China, it is expected to reach $860 million in 2016 and accelerate to $8.5bn by 2020, according to Bloomberg.

But what does that look like on the ground?

China Matters sent our team to find out more about this booming industry. All across China, signs...

By Miguel Roberg, 14 October 2016, 0 comments. Categories: AR, Brands, Case Studies.

Snap Inc launches new 115 degree 'circular video' format and Spectacles

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We’ve had virtual reality and 360 video - but what about a 115 degree offering?

Snapchat’s banking on a video format that’s viewable in any orientation, no matter which way you swing your smartphone, and it’s just announced a Google Glass style product to help it do the job.

It’s also had a bit of a rebrand, and the company’s now known as Snap Inc, one of the founders said in a blog this week.

This, he wrote,...

By Rachael Power, 26 September 2016, 0 comments. Categories: Applications, AR.

HoloLens is giving this elevator company a lift

(Image Credit: Microsoft)

Hot on the heels of a story we posted earlier today which reveals Apple CEO Tim Cook believes AR will be bigger than VR, Microsoft has announced that its own AR device, HoloLens, is now being used by elevator company ThyssenKrupp.

The AR headsets will be put to work by 24,000 elevator technicians around the globe and the firm says it’s...

By Ryan Daws, 15 September 2016, 0 comments. Categories: AR, Devices, Enterprise.