myVR opens its social platform to brands and marketers

Picture credit: myWebRoom

myVR, a San Francisco-based virtual reality (VR) social platform which aims to help brands interact with their audiences via a realistic 3D environment, is now allowing brands and marketers to work with its designers to create ‘in-app’ experiences that will enable users to create brand engagement.

The users of the myVR platform can easily find, save, stream and share online content including news articles, music, and videos, through an interactive, customisable...

By VRTech News, 16 January 2017, 0 comments. Categories: Advertising, Brands.

VRTech's top 10 augmented and virtual reality predictions for 2017

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VR has done so much over the past 12 months. Countless papers have been published celebrating its potential for helping people with everything from paranoia and anxiety, to overcoming arachnophobia and a fear of heights.

But it gets even better than that; there’s evidence of it helping paraplegics in rehabilitation, helping patients in hospital to overcome pain and even in rehabilitating prisoners. The potential of this life-changing technology is...

By Rachael Power, 21 December 2016, 0 comments. Categories: Advertising, Applications, Brands.

The Guardian launches new virtual reality team

(c)Alicia Canter/The Guardian

UK based publication The Guardian has announced a new virtual reality team, in a bid to bring the tech to its news storytelling.

The team is led by  Francesca Panetta, executive editor of virtual reality and Adam Foley, commercial strategy director. 

Earlier this year, The Guardian won awards for its first VR project, 

By Rachael Power, 11 October 2016, 0 comments. Categories: Advertising, Brands.

How far away is VR for your brand communications?

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Sony has announced that it is releasing the PlayStation VR this autumn. With VR hitting the headlines in recent weeks, marketers have been prompted to think about how they can utilise this new technology. With one of the biggest gaming giants producing a real-world product, VR has never been closer to the mainstream consumer.

However, the huge wave of new technologies...

By Stephen Morgan, 03 October 2016, 0 comments. Categories: Advertising, Brands, Ecosystems.

Ford launches VR storytelling app

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It seems cars and virtual reality have found a sweet spot for immersive experiences, as Ford joins the slew of auto brands getting on board with VR.

The famous car company has just launched its first virtual reality app for Android and iOS devices, after a content partnership with award-winning Tools of North America.

The VR and 360...

By Rachael Power, 24 August 2016, 0 comments. Categories: Advertising, Applications.

First brand campaign shot with Nokia OZO features Kate Moss

(c)Charlotte Tilbury 

The first VR brand experience shot with the new Nokia OZO camera has just been unveiled, starring none other than British supermodel Kate Moss. 

The immersive experience is part of a marketing campaign to launch make up artist Charlotte Tilbury's new perfume Scent of a Dream, and was produced by VR specialists Happy Finish and director Antoine Wagner. 

It'll be available in-store at Tilbury's Covent Garden Store and Selfridges W1 from this week from 'VR pods' as well as...

By Rachael Power, 19 August 2016, 0 comments. Categories: Advertising, Brands.

Vroom launches first ever VR car showroom

(c)Vroom

A US-based online car retailer has created one of the first-ever VR car showrooms.

Vroom, which is online but with physical locations in Houston and Dallas, Texas, launches their new showroom at a pop-up event in Arizona this week.

Agency 900lbs of Creative co-made the experience with Vroom, which allows users to experience 15 various makes and models of car in the affordable performance category.

Users can open a car door, get up...

By Rachael Power, 12 August 2016, 0 comments. Categories: Advertising, Brands.

Technicolor's now creating VR and AR experiences

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Fans of classic Disney movies will be familiar with the Technicolor brand, but real movie buffs will still know it’s alive and kicking today, now a leading digital innovator in the media and entertainment industry.

As such, it’s just launched the Technicolor Experience Centre, which is aimed at developing “high-concept” content, platforms and tech for VR, AR and immersive media.

The California-based...

By Rachael Power, 01 August 2016, 0 comments. Categories: Advertising, Brands.

New 360 degree video ad format launched

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Video advertising marketplace Teads has launched a 360 degree ad viewing outstream experience, similar to a VR environment.

The company's inRead 360 claims to be the world's first ad product to allow viewers to see 360 degree outstream video.

Ad viewers can interact with the ad creative from different angles either by moving their mobile device or clicking and dragging the ad on a desktop.

The inRead 360 can be bought both directly and programmatically and the format launches when...

By Rachael Power, 25 July 2016, 0 comments. Categories: Advertising.